Thinking.
Why most brands look the same
Many brands rely heavily on references. They look at what is currently considered successful, extract visual patterns, and attempt to replicate them. This approach…
our ideias.
IDEAS ON BRANDING, COMMUNICATION, AND STRATEGY
Here we bring together reflections, analyses, and perspectives on branding, strategy, and communication.
Thinking.
A website is not a channel
Unlike social platforms, which operate within predefined structures and constraints, a website is an owned environment. It is one of the few spaces where…
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Thinking.
What branding actually is
It defines how a company presents itself, how it communicates, and how it positions its value in relation to others. It establishes criteria that…
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Thinking.
Why we are not an agency
Companies looking for speed, volume, or constant activity will likely find better alignment with traditional agency models. But for those building something that needs…
